SMS Compliance

SMS Consent & Opt-In Policy

Last updated: April 23, 2026

Wexly is an AI-powered SMS booking platform for businesses. This page documents how end users (customers of businesses using Wexly) consent to receive text messages and how those messages are managed.

1. How End Users Opt In

End users always initiate contact first. No messages are ever sent to users who have not first texted the business's Wexly number. The opt-in flow is:

Step 1: Business displays their Wexly SMS number

Businesses display their dedicated Wexly SMS number through one or more of the following channels with a call-to-action such as "Text us to book an appointment":

Business website (via embedded widget, banner, or contact page)
Wexly public booking page at getwexly.com/book/[business-name]
Google Business Profile
Social media profiles (Instagram, Facebook, etc.)
Physical signage, business cards, and printed materials
QR codes displayed in-store, on flyers, or on menus

Step 2: End user sends the first text message

The end user initiates the conversation by texting the business's Wexly number. This is an end-user-initiated opt-in. Common first messages include:

"I'd like to book an appointment"
"What are your hours?"
"Do you have availability this week?"
"How much is a haircut?"

Step 3: Wexly AI responds with relevant information

The Wexly AI assistant responds with information directly related to the end user's request — appointment availability, pricing, hours, etc. All subsequent messages (confirmations, reminders, follow-ups) are directly related to the end user's original request or their ongoing appointment relationship with the business.

2. Opt-In Evidence

Below are examples of how the call-to-action is presented to end users across different channels.

Example A: Wexly Public Booking Page

Kings Cuts Barbershop

📱 Text us to book

Book by text or online · No app needed · 24/7

Every Wexly business gets a public booking page at getwexly.com/book/[slug] with the "Text us to book" CTA button that links to SMS.

Example B: QR Code / In-Store Signage

📱 Book by Text — It's Easy!

QR Code

(555) 123-4567

Text this number to book, reschedule, or ask questions.
Available 24/7. Reply STOP to opt out. Msg & data rates may apply.

Wexly provides printable signage templates with the SMS number, QR code, and required disclosures. Displayed at front desk, window, waiting area, and menus.

Example C: Business Website Widget

💬 Text us to book an appointment

Text (555) 123-4567 to get started

By texting, you consent to receive appointment-related messages. Reply STOP to opt out anytime. Msg frequency varies. Msg & data rates may apply. Privacy Policy · Terms

Businesses can embed a Wexly booking widget on their website that includes the SMS number and all required disclosures.

3. Message Types & Frequency

Once opted in, end users may receive:

Appointment confirmations — sent immediately after booking
Appointment reminders — typically 24 hours before the appointment
Rescheduling/cancellation notifications — if their appointment changes
Post-appointment follow-ups — thank you messages, review requests
Responses to questions — about services, hours, pricing
Deposit payment links — if the business requires deposits

Message frequency varies based on user interaction. Typical: 2–5 messages per appointment. No more than 10 automated messages per month outside of active conversations.

Message and data rates may apply. Wexly does not charge end users for messages, but standard carrier messaging rates from the end user's mobile provider may apply.

4. Opt-Out Instructions

End users can opt out at any time by replying STOP to any message. Upon receiving STOP:

A confirmation message is sent: "You've been unsubscribed and won't receive any more messages. Reply START to re-subscribe."
No further messages are sent to that number
The end user is marked as opted out in the system

End users can resume messages by texting START. They can also text HELP for assistance.

5. Mobile Number Privacy

Mobile phone numbers are not sold, rented, or shared with third parties for marketing or promotional purposes. Numbers are used solely for the SMS booking service. See our full Privacy Policy for details.

6. TCPA Compliance

Businesses using Wexly are required to comply with the Telephone Consumer Protection Act (TCPA) and all applicable messaging regulations. Wexly enforces:

No messages to users who have not first initiated contact
Immediate processing of STOP/unsubscribe requests
Required opt-out language ("Reply STOP to unsubscribe") in every message
Message frequency limits
Consent is not a condition of purchase

7. Contact

For questions about our SMS messaging practices:

Email: info@getwexly.com
Web: getwexly.com

Wexly Inc. · Privacy Policy · Terms & Conditions